You're sick of looking the way you do and, even worse, the way it allows other people to treat you. It's not always a huge negative - not like you're in elementary school being bullied - but you're not taken as seriously as you'd like to be.
You decide you're going to change the way you dress. So you jump online, do a quick search, and find yourself neck deep in blogs, forums, YouTube videos, and every other medium under the sun. There are thousands of guys talking about things like button stance, contrasting colors, and the next big trend.
This isn't what you signed up for, but neither are the simple sites that just pick out safe, basic, and bland items of clothing and tell every man they're the only things he needs in his closet. You started caring about this because you want to be better - not just neutral.
What if there were a way to help you determine how you want to look and develop a sense of style that was entirely consistent with who you currently are AND who you aspire to become?
No more cookie cutter advice. No more getting bogged down by the details of the hobbyists. No more focusing on trends. Just a simple approach that perfectly balances the need for efficiency with the desire to keep style as something personal.