STYLE AS STORYTELLING COURSE

Learn the age-old secrets men have always used to dress to impress

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Imagine this...

You're sick of looking the way you do and, even worse, the way it allows other people to treat you. It's not always a huge negative - not like you're in elementary school being bullied - but you're not taken as seriously as you'd like to be.

You decide you're going to change the way you dress. So you jump online, do a quick search, and find yourself neck deep in blogs, forums, YouTube videos, and every other medium under the sun. There are thousands of guys talking about things like button stance, contrasting colors, and the next big trend.

This isn't what you signed up for, but neither are the simple sites that just pick out safe, basic, and bland items of clothing and tell every man they're the only things he needs in his closet. You started caring about this because you want to be better - not just neutral.

What if there were a way to help you determine how you want to look and develop a sense of style that was entirely consistent with who you currently are AND who you aspire to become?

No more cookie cutter advice. No more getting bogged down by the details of the hobbyists. No more focusing on trends. Just a simple approach that perfectly balances the need for efficiency with the desire to keep style as something personal.

A Completely Unique Approach to Style

This course moves beyond simple lists of clothing you should have in your closet and instead, teaches you how men throughout history and across cultures have used their clothing to signal their worth, accomplish their goals, and identify their tribes.

Not Just a History Lesson

But it doesn't stop there. The course breaks down the main messages men communicate through clothing and then teaches you how to do the same for yourself.

Style & Substance

Not for beginners. This course is designed for men who know a thing or two about style, but don't really know how to take their game to the next level. It makes you think about your clothing in a way you never have before and helps you curate a sense of style that leads to a fuller, happier, more complete life.

Full Course Contents

Here's a break-down of the full contents of the exclusive Style as Storytelling course.

  • What's Your Story?
  • Clothes Don't Make the Man
  • Antipathy, Indifference, & Affinity
  • Tribe
  • The Way of Men
  • Strength
  • Courage
  • Mastery
  • Honor
  • The Three Style Archetypes

Looking for off-the-rack style advice? You won't find that here. Tanner is not only interested in helping men dress better, he's focused on helping men BE better. Style as Storytelling sets you up with the proper mindset to understand the power of clothing, and the vision you need to create a wardrobe that best suits you.

Barron Cuadro
Barron Cuadro The Effortless Gent

Tanner focuses on the ‘why’ behind personal style. The thing is, learning how to dress well takes a lot of time and effort, and if you don’t have a strong ‘why’, you won’t have enough stamina to learn everything you need to know (and to experiment and make mistakes and keep trying, day after day). As a full-time style blogger, I consider myself pretty well-versed when it comes to menswear and style, but I picked up some crucial insights from this course. I especially enjoyed the section about antipathy and affinity. If you’re familiar with Tanner’s three style archetypes, and you find them useful, this guide is for you.

Brock McGoff
Brock McGoff The Modest Man

If you want to radically overhaul the way you approach your personal style, Style as Storyingtelling is a great place to start. Above all, this course helps reinforce that often overlooked truth: style is by no means just a surface-level thing. And “fixing your style” isn’t just a matter of throwing on a trendy shirt or expensive pair of jeans—it starts with understanding the deeper issues and intentions behind your approach.


Throughout the course, Tanner serves up style wisdom and observations on human nature with his signature approach—no punches pulled. Tanner is like that wiser, older brother giving you the tough-love advice you may not feel ready to hear, but you know you need to hear.


Rather than being stuffed with frivolous recommendations on specific wardrobe items, this course gives you core principles that will fundamentally change the way you think about dressing and how you present yourself to the world.

Kyle Ingham
Kyle Ingham The Distilled Man

FREE FULL CHAPTER: STRENGTH

Pick Up The Course Today Only $37

Men have paid hundreds of dollars, flown thousands of miles, and spent countless hours with me - all to gain access to this information.

And it's now available to you for a fraction of the price.